What Do You Do When Life Gives You Lemons?
Well, you make a sweet (and sadly, very short) documentary called Lemonade.
In 2010, director Erik Proulx, himself a casualty of the worse-than-normal bad economy in the advertising business, gathered a handful of equally unfortunate advertising industry vets to share their stories of what comes after the big layoff. And, you know what? It’s surprisingly uplifting.
The doc weighs in at a mere 35 minutes, and left me wanting more. But upon further research, I learned I may actually be getting more. A quick Google search for “Proulx+Lemonade” led me to something called Lemonade Detroit. The synopsis goes something like this: Lemonade: Detroit is a film about the disarming resilience of a city that can no longer rely on a single industry for its livelihood, and the entrepreneurial strengths of those who are reinventing themselves and their communities.”
You can see clips of that one here. And you can watch Lemonade below, in it's entirety. Enjoy.