Welcome to the Hotel Copenhagen (You Can Check Out Any Time You Like, But You’ll Never Want to Leave)
If you wander through any magazine art department you're likely to spot a growing stack of Monocle magazines. It's no different here.
We've been big Monocle fans since Tyler Brûlé launched the magazine in 2007. Even despite their adamant refusal to release an iPad app (c'mon, Tyler!), Monocle has been a model of three-dimensional publishing. Along with a thick print edition, they produce a fully fleshed-out website, two seasonal newspapers, video and audio podcasts, product partnerships, and even a handful of retail stores.
In the early days of podcasting, one of my first subscriptions was to the Monocle podcast — video reports on forward-looking companies and goings-on around the world (like the Venice Biennale for example). In that first “season” of episodes, we were introduced to a Danish hotel called Nimb.
In addition to the amazing design of the place, located in Copenhagen’s Tivoli Gardens, we love how the owner, Jacob Grønlykke, refers to Nimb as a “house,” suggesting that guests are all just family there for a visit. We also love their three-dimensional approach to design, where every decision is crafted — no, curated — to fit the the owners’ concept of what Nimb is all about.
Watch Monocle’s story on Nimb, above.