The Sincerest Form ...
If you’re not paying attention, the “five-finger discount” can happen anywhere.
In 2011, we were part of the team that launched The Build Network (which included Build magazine) for Mansueto Ventures, the owners of Fast Company and Inc. magazines. We called The Build Network the “Catalog of Ideas” and it was aimed at mid-market company CEOs.
The premiere issue of Build (pictured above at left), with the title “Three Things” debuted in the fall of 2011. The three things referred to the 3 areas of content the magazine focused on.
A few years later we stumbled upon the January/February 2014 issue of Associations Now and couldn’t help but notice the strong similarities.
Ironically, Associations Now was once a client of ours.
The magazine was published by the American Society of Association Executives (ASAE), and produced by our then-client The Magazine Group (TMG) in Washington, DC. TMG later merged with McMurry Custom Publishing in Phoenix, who then later merged with Manifest Digital, based in New York and Chicago. (Good thing I’m not chasing them down for a payment — they’d be an elusive target!)
Below, the magazine before and after our redesign.
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