Innovation Leader Rebrand & Redesign
We recently reconnected with our old friend and colleague from Fast Company, Scott Kirsner, the founder of Innovation Leader, an information service focused on providing research, tools, strategies, and networking for corporate innovation execs.
Last year, Kirsner, who also pens a weekly column on innovation for the Boston Globe, decided to expand his media footprint by launching a print magazine.
That’s where we come in.
The minute we heard about it, we reached out to Scott and told him we had to be involved.
In very short time, our collaboration resulted in a completely new brand: IL.
In the span of about 60 days, we had rebranded Innovation Leader with a new logo system, changed the trim size and paper stock of the print magazine, and began commissioning original photography and illustration for its stories.
We’re very proud of the results. See for yourself in the slideshow below, and there's even more here.