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Innovation Leader, Fall 2018

Innovation Leader, Fall 2018

Innovation Leader, Fall 2018

Five things we learned while producing this issue:

  1. David Cowles is a master of artistic parody — and we go way back with him doing just that. This time? The Jetsons.

  2. Uber’s Elevate initiative aims to launch a new fleet of electric aircraft that would hold a pilot and up to four passengers. And the company plans to begin its first Elevate test flights in 2020 in places like Dubai, Los Angeles, and Dallas, and be fully operational by 2023. (p. 76)

  3. Hey IBM, we really like working with your new (free!) font.

  4. In 2016, Kellogg’s (yep, the cereal people) opened an upscale café in Times Square. The café experimented with new cereal and breakfast food concoctions and gleaned real-time consumer insights. Menu toppings for standard Rice Krispies, Frosted Flakes, and Special K cereals, for instance, ranged from fresh and dried fruit, nuts and seeds, to “boosts” such as green tea powder or the more decadent — like Pop Tart crumble and marshmallows. (p. 40)

  5. We commissioned Eleanor Macnair, a London-based artist known for her work with Play-Doh (because, Hasbro), to create a portrait of Hasbro CEO Brian Goldner for the cover. Macnair has to work fast and snap photos quickly — her chosen medium has a tendency to dry out and crack when left out overnight.


Client: Innovation Leader
Editor: Scott Kirsner
Photography: Timothy Archibald, Diana Levine, Tony Luong
Illustration: David Cowles, Todd Detwiler

 

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