Modus Operandi Design is a award-winning content strategy and design studio offering complete turnkey solutions for media brands. For over 20 years, we have successfully launched, produced, redesigned, and re-energized dozens of media properties.

Clients come to us for our bold thinking — and for our unflinching focus on ensuring their success. We’re always looking to collaborate on smart, adventurous, and inspiring new projects.

That’s our M.O. What’s yours?

A Holiday Message

A Holiday Message

Click to play video.

“When the world is itself draped in the mantle of night, the mirror of the mind is like the sky in which thoughts twinkle like stars.”
— Khushwant Singh

At last summer’s Burning Man, the annual cultural festival that takes place in Nevada’s Black Rock Desert, 600 drones magically lit up the sky, accompanied by a live piano performance in a mesmerizing “flying sculpture” called Franchise Freedom (see video, above).

Created by the Dutch artist collective Studio Drift, the autonomous swarm of illuminated drones took to the evening sky throwing the more than 70,000 attendees into awed silence. “The show was simply magical — it gave me goosebumps,” wrote one viewer. “I wanted to cry at how beautiful the performance was.”

Set to live music by fellow Dutch composer and pianist Joep Beving, the art piece was based on the murmuration patterns of starlings (see video, below).

According the Studio Drift website, “The birds create breathtaking aerial displays that are seemingly rehearsed, but are in fact natural cohesions of movement and flight. Each maneuver is completely integrated, and no bird works alone. When swarming they are powerful and dominate the sky.”

The project also served a memorial tribute to Burning Man’s founder, Larry Harvey, who passed away last April. “Larry challenged people to look at the world in a different way,” said Studio Drift cofounders Lonneke Gordijn and Ralph Nauta. Burning Man certainly accomplished that.

• • •

Holidays are a great time for reflection. We highly recommend taking a few minutes to watch the video (above), bliss out, and consider the beauty in the world.

As John Lennon said, “A very merry Christmas/And a happy New Year/Let’s hope it’s a good one/Without any fear.”

Happy holidays from us to you!




Back to News + Notes

2018: Our Favorite Stuff

2018: Our Favorite Stuff

I Want My M(inimalist)TV!

I Want My M(inimalist)TV!