The Cult of We?
Did you hear the recent news about WeWork? Their big announcement arrived via Twitter (below) in early January.
If you’re not familiar with the $20 billion company (you should be), WeWork is a global office-leasing giant that purchases real estate — often just a vacant floor or two in an existing building — and transforms the space into smaller offices and common areas. It rents desks to individuals or groups who want the benefits of a fully-stocked office without the expense of a traditional arrangement.
The WeWork news came just as we had finished watching the Netflix docu-series Wild Wild Country, about the controversial Indian guru Bhagwan Shree Rajneesh and his followers on the Rajneeshpuram commune in rural Oregon. It’s a really, really good series. (Rotten Tomatoes calls it “a forgotten piece of American history that must be seen to be believed.”)
Anyway, on the heels of that doc, the video that accompanied WeWork’s announcement raised some eyebrows around here.
Is it just us, or does this whole “We” thing feel a little bit … culty?
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