All in Old News
In the summer of 2008, Patrick Mitchell set aside his design firm, PlutoMedia, to become Creative Director of Boston magazine. He spent the Fall redesigning the nearly 40-year-old magazine. The redesigned book launched in January 2009. When I asked about his inspiration he said, “Boston is an old city and its connection with history is palpable. We went back to the city’s beginnings (the 1600s!) to find our typographic and design cues. We looked through all sorts of early published/printed materials to get in the right frame of mind, and then gradually worked our way forward.”
Imagine you were invited to a party with all of your heroes. That's what happened to me a little over ten years ago. Sort of.
As they say at the Oscars, “It’s an honor just to be nominated.” (Or something like that).
[Note: Modus Operandi Design recently completed a redesign of National Geographic Traveler. This article detailing the scope of the project was originally published at Folio.com]
Publishers that have brand platforms with multiple consumer-facing assets have been increasingly pulling those products — and the teams that produce them — closer together, uniting them under a common, branded grouping. National Geographic Society recently did this with its Traveler assets, consolidating its books, expeditions, workshops, magazine and digital properties under a new Travel Group.
What’s suddenly gotten into Nylon? It appears that founder and editor in chief Marvin Scott Jarrett has started steps two and three in what looks like a master plan to take the consummate fashion magazine for art school students a bit more mainstream.
Step one was a more accessible redesign, now two issues old, by National Magazine Award winner Patrick Mitchell and Andrea Fella. Step two is hiring a new editor in chief, and sources inside and close to the magazine said Jarrett is talking to former Seventeen and YM editor Annemarie Iverson about the position. Discussions are still in the early stages and may fall through, the sources said, but Jarrett is apparently serious about passing editorial control to a strong, name-brand editor fluent in the languages of both fashion and young women. “I can’t comment on Annemarie,” said Jarrett. “There are a lot of exciting things going on at Nylon.” Iverson could not be reached for comment.