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National Geographic Traveler Redesigns, Consolidates Travel Assets

[Note: Modus Operandi Design recently completed a redesign of National Geographic Traveler. This article detailing the scope of the project was originally published at Folio.com]

Publishers that have brand platforms with multiple consumer-facing assets have been increasingly pulling those products — and the teams that produce them — closer together, uniting them under a common, branded grouping. National Geographic Society recently did this with its Traveler assets, consolidating its books, expeditions, workshops, magazine and digital properties under a new Travel Group.