With Build we blew up the whole idea of what typical magazine structure looks like. We started from scratch. We asked, if we have 80 pages to work with, would readers want 80 ideas, one idea on each page? The answer was absolutely. Hell yes! It was organized around four areas: Your Team — strategies for your best people. The CEO — the care and feeding of the boss. What’s Next — planning for the future. The Network — who’s who in each issue. The magazine’s tagline became, “the catalog of ideas.” And readers really got the idea. They’d send photos of the magazine on their desks, covered in sticky notes.
Scope of Work
Startup, Creative Direction, Branding, Digital, Events
Client: Mansueto Ventures (New York)
Editors: George Gendron, Michael Hopkins
Designer: Ashley O’Brion
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