In Massachusetts, “The Cape” refers to Cape Cod. It always will. We launched The Other Cape as a regional magazine for and about the area on Boston’s north shore known as Cape Ann. The Other Cape covers the towns of Essex, Gloucester, Manchester-by-the-Sea, Rockport, and their surrounding communities. It is a picturesque, quintessential New England community with a thriving art scene, as well as a sophisticated — and rapidly growing — collection of restauranteurs and makers.
Scope of Work
Startup, Creative Direction, Branding, Editorial