The Solo Project

Project Info

We are cofounders of The Solo Project, a media and research startup that provides inspiration, ideas, tools, and community for the country’s most ambitious soloists. We profile the people of the solo movement, photograph their workplaces, identify the tools and gear and technology they count on, and bring to life the ways they create the teams and peer communities that enable them to do their best work. We document the business models that make them money. And we report on the personal operating systems that soloists have designed to drive their lives — the practices and habits, strategies and tactics that fellow soloists can learn from and put to use. Learn more here.

Scope of Work

Startup, Creative Direction, Digital, Editing, Events, Books


Client: The Solo Project (Global)
Founders:  George Gendron, Michael Hopkins, Patrick Mitchell